Marketing Strategy — 20%

• Understand goals and objectives of all marketing requests and campaigns
• Co-create marketing strategies that align with client budgets and desired outcomes, while adhering to PPAI brand standards and reinforcing organization’s vision and mission.
• Author marketing briefs that are designed to drive results and achieve desired goals.

Project/Campaign Management — 30%

• Develop annual marketing plans for assigned business portfolio
• Plan, implement, and manage holistic marketing campaigns across digital, print, social media, website, and other channels
• Contribute to a comprehensive communications and content calendar, ensuring deliverables do not overlap and/or compete with other marketing initiatives.
• Utilize PPAI workflow management platform to build out project plans/workback schedules, providing accountability and visibility to client stakeholders and others responsible for associated deliverables.
• Schedule and lead marketing meetings
• Facilitate weekly status meetings with key stakeholders
• Working with the Sr. Marketing Manager, create post-mortem presentations after each campaign and present them to stakeholders
• Work directly with marketing department designers and videographers for direct mail, telemarketing, video production, email and online advertising assets.
• Execute social media and website initiatives related to campaign tactics

Client Communications/Performance — 30%

• Serve as the relationship lead for assigned business units, ensuring marketing plans, priorities, and initiatives align with the association’s overall strategic goals, brand standards, and organizational objectives.
• Establish and maintain a regular cadence of communication with business unit leaders, providing transparent updates, project visibility through the project management platform, and performance insights.
• Partner with stakeholders and Sr. Marketing Manager to develop and refine marketing strategies, independently managing feedback, priorities, and requests while ensuring marketing activities remain aligned with enterprise priorities and deliver measurable value.
• Partner with the Sr. Marketing Manager, to review post-campaign marketing analytics and performance data to evaluate the effectiveness of marketing strategies. Work to develop optimization recommendations for internal stakeholders based on campaign performance.

Budget Management — 20%

• Manage the marketing budgets for assigned clients, ensuring that campaigns are executed within financial parameters,
• Track monthly spending, report on budget status, and adjust plans as needed to stay on track.